Fonte:
George Lakoff & Andrew Johnson: Metaphors we live by - University of Chicago Press, 1980 / 2003, Ch.1-3.
Gareth Morgan: Images of Organization (1986), Stage Publications.
George Lakoff & Andrew Johnson: Metaphors we live by - University of Chicago Press, 1980 / 2003, Ch.1-3.
Gareth Morgan: Images of Organization (1986), Stage Publications.